Feed the Hungry by Losing Weight

For all you people out there who are actively losing weight, why not kill two birds with one stone?

General Mills has teamed up with NBC’s The Biggest Loser and Feeding America to encourage people to get fit and feed the hungry. You can pledge to lose weight at PFPChallenge.com and for every pound lost, General Mills will donate 10 cents, equivalent to one pound of groceries, to a local food bank based on the ZIP codes of participants.

Whether you are an avid The Biggest Loser fan, in need of dropping a few pounds, or just want to feel good and make a difference, the Pound For Pound Challenge is an easy way help eliminate hunger in America. The Pound For Pound Challenge gives Americans the opportunity to assist in hunger relief and help families in their neighborhoods by simply pledging to lose weight and get healthy.

Here are the ways you can participate in the Pound For Pound Challenge:

· Pledge to lose weight at www.PFPChallenge.com or www.biggestloser.com. You can also donate directcly at these sites.

· Mail-in the Pound For Pound lids and seals from specially-marked General Mills products. For every lid or seal mailed in, General Mills will donate 10 cents to Feeding America. Brands with the Pound For Pound lid or seal are included in this press release.

· Donate directly to Feeding America by visiting www.PFPChallenge.com or www.biggestloser.com.